Editing: Commercial

Editing the commercial 

Today we are working on the commercial. We are in the editing process and we are trying to bring the commercial together. With the software PinnacleStudios we will shape the commercial into what we want. We will be looking at the drafts and scripts we made so that the dialogue and edits are where we want them. The storyboard will give us the initial Layout. We will be able to see what will happen as the boxes continue. When we filmed we followed the scripts and storyboard. This was to make sure that there was consistency. I made sure to color it so we knew the parts where we needed to have a certain scenery in the background. The software we have wasn’t working however. 

   My teacher tired to get it to work but in the end couldn’t open it up. Everyone from the other periods also tried but didn’t succeed. We tried opening it on several different computers. However, with the video footage dumped on the computer we couldn’t switch computers. The editing process will have to be the next class as soon as the the software gets fixed. Since we couldn’t do it today we are discussing different methods of what do do next. We are trying to think of ways that we could make the commercial better. Like the sounds and different parts that could be better. We are thinking of doing voice overs. With this we will be able to get a clear sound instead of the audio we took at the field. 

    We were instructed to dump all of our footage on the computer to ensure that the footage would still be there when we looked back. We weren’t able to get the software to open so we are writing this blog. We also downloaded the footage on google docks to also make sure that we have a back up plan. If we can’t open the software our teachers will tell us what happens next. We will be better prepared with the added time and the commercials will turn out well. We might be instructed to use a different software. Victoria will be doing the editing wile I read off of the script. With this we are able to make sure that everything we want to be in the film will be.  Depending on the status of the other software we might also move to different computers. We want to add different effects as well as sound. The sounds would be both from other commercials and from our own interpretation. The sounds from the outside will still be there just more concentrated.  

      

Filming blog

Filming

We filmed our commercial today Thursday, 24 October, 2019. When I decided to do the script ideas I wanted to incorporate the different techniques I saw in the other commercials I’ve previously watched. From Dunkin’ Donuts (what the commercial is about). The lighting around school is not the best and if we were going to shoot outside we needed both shade and light. The place I decided on was the hallway before the cafeteria. However, since lunches would be going on I decided the better option, the track. With this the script was what it was. We tried to follow the storyboard exactly even when the sun wasn’t as cooperative. I brought in doughnuts to be the props. I also brought all of the different costumes. 

        My job was being the director. I made the script and helped  direct how the storyboard would look. I wanted for everyone to have their own “moment.” I didn’t want anyone to be left out so throughout the time ,I would have them redo the different shots ,and takes. This is so, when we are done, we can pick the best ones out. Also I wanted for everyone to have fun so we took a lot of bloopers. I acted as one of  the runners in the commercial. I helped the camera man (Jaheim) film in the way that would match the storyboard and my vision of the commercial. Me being the runner in the film I had a minor roll however it was vital to show the win and loss between me and Andrea. This was to show the “America runs on Dunkin.” When I took the different shots of Jaheim I made sure to tale different shots just to make sure we got the best one. When the scene with Victoria came up Jaheim and I both decided to film it.
   It was my job to make sure the angle of the shot was good. When Andreas close-up shot I also helped him figure out the different angels to get the perfect shots. To film I brought in the SD card. I also brought in the SD card reader. This is so we could dump the film on the computers desktop.  I made sure the SD card I brought in would be able to hold all of the extra film. I was expecting us to do a lot of extras. The different shots would be short but we would take up a lot of space. We made sure to find each scene more than 3+ and so we have LOTS of film. I had so much fun filming and playing around with the different aspects of the filming process. It was a cool experience and can’t wait for the next part. 

Storyboard

Storyboard 

    The storyboard the group comprised is a commercial on Dunkin’ Donuts. The commercial idea was initially to be cookie cutter like the rest of the other commercials. Where the focus is on an older person going to work and needing a pick me up for the morning. The commercials are usually about specific new items and or times that they have the food they are selling.
    The focus that I wanted to incorporate was the fact that high school students also drink coffee and need a pick me up through the day. With this in mind we made the target audience be towards teens and younger people that go to school. The premise of this was to do something new and not “cookie cutter” like the rest of the other commercials from the brand we’re doing. The storyboard itself shows the shots the group will do and the different ways that the scene will come to life. Through the angels and different shots we can give  some sort of suspense like “what’s going to happen next?”
         Even-though the scenes will be short and the commercial will be around 25-30 seconds, we still wanted to grasp the audience’s attention. Some of the scenes will be like the other commercials in the sense that there will be close-ups of the food and the brand. The difference will be the tone and the people who are the target audience. The setting of the commercial is where I also wanted stray away from the other commercials. Instead of a office and or car, like they usually have. I wanted the focus the setting to be on teens, so what better place to find teens than at school. Where the scene takes place however is a play on the motto that the brand has, since the motto is “America runs on Dunkin,” wile we were drafting the storyboard I wanted to incorporate that into the setting as well. So the setting will be on a track at school.

 

Editing blog

Editing blog 

The procedure for the camera are as follows in the following sentences. When we get done with our story-boarding we will need to have a sign-out form for the cameras. Taking a few for the next projects is recommended and signing all of them so we can easily sign out a camera is also highly recommended. Once we fill out the form we will look at the camera we were assigned and label the check out form box as the number that is on the cameras case. This will make sure we have taken the correct camera and so they know what camera we used. We are obligated to bring back the camera the next day.  For the filming we will need our ids and sign out on the sign out sheet. This is for the whole groups so we need to label all of our names on the paper. The next thing is the filming id we will be given, this is so the people (security) know we are filming and are walking around school for a class. The filming pass needs to be given to the teacher right after class. 

    The ways that we can use our camera are as follows... We take the tripod (that we are assigned) and attach the camera on top. This is done by taking the plate off that has the button and the screw, and attaching them to the camera directly. This can be done by screwing in the camera on the plate and tightening the circle on the bottom. This is so the camera is tightly attached and won’t move during the filming process. The camera is then attached on the tripod and able to be moved around. Once the lever on the right is released the camera can do Dutch, tilt, and pan shots. These can be incorporated into our film without the process of tilting and moving the camera ourselves. We were instructed to turn on the camera by opening the cameras view finder  and the turning off the camera by closing the cameras view finder. The camera has to be turned off in order to charge properly so the viewfinder needs to be closed. 

     The editing process is started in the process of filming, we will be able to film on one day so filming needs to be taken in multiple shots. This will ensure that our takes will be the best and will be incorporated properly into the film. The editing process is able to cut and change the film so letting the camera roll will ensure that the scene will look better. The first thing that we need to do is get a SD card this is so our filming can be keep safely. Even though the school provides them it is recommended that we purchase on to make the editing process easier and less time consuming. Once we have the SD card we can dump our film into the folder on our fest top. This can be done by attaching the SD card reader on the computer. The SD card information should be there along with all of the raw footage. If the information cannot be found in the (DCIM) folder look in the (AVCHD)folder and sort out the files by date and time. The information/ raw footage should be there.  Once we do this we can open up the program (Pinnacle studios) we have to keep it on the same login to ensure or information is still there. The editing process can start and we can open up the EDITING part and IMPORT the films. Once the raw footage is there we click the unchecked boxes and click the ones we want in our film. The ones we want will then be loaded into the track(2) line and we can start editing the film . We have to wait till the yellow bar turns green then it will be able to be edited. The track(3) is used for audio and the track(1) is for the titles. 

Planning blog

Planning blog 

 

We are planning the basics for the commercial filming process. The first thing we will write about is the props we will be using in the film. The next will be the costumes we will incorporate to express the proper emotions and feelings we are trying to show through acting and film to reach the audience. We will next discuss the schedule we will be following to have a good work ethic to get the filming and editing done and well organized. The location will be followed unless it rain then the back up plan will be in effect. The backup plan will let us have a plan b and a well organized work time as well as plan a.
     The props we’ve decided on incorporating into the commercial will be as follows; a Dunkin hot cup, an apron with the logo, the work uniform, a big white paper bag with the logo, a small paper bag with the logo (for a doughnut), track wear (shirt, shorts, sneakers), a Whistle, pajamas, and real doughnuts for when we film the commercial. The different props will be used in different parts of the film. The Dunkin’ Donuts branded things will come in as we introduce the product. This will add a sort of suspense to the commercial. This will heighten the intrigue of the product for the people watching.
   The costumes we will be incorporating into the commercial will be; the work uniform (Khakis with a white formal tree-shirt),track wear (shirt, shorts, sneakers), and pajamas. This will create a hidden meaning behind the different people doing different things in the short commercial. The two people that will be wearing the track and pajamas will be acting in the film to creat a metaphor. The person wearing the Dunkin’ Donuts uniform will be a symbol for the brand itself. The person filming will wear no costume however the rest of the people in the group will. The people who are acting will try to convey the what the motto of the brand is incorporated into the product itself as well.
      For the successful completion of the commercial, we have a standard we hope to achieve each class. For today, 10/10/19, we will finish our planning and the basics for filming. Next week on the 14th of October, we will work, and finish on our story boards. This will prepare us for what we expect our filming to end up like. On the 21st of October, we will bring our costumes, props, and go out to the location we chose and start filming. This is the most important date as we have only one chance to film, if unexpected events like rain should occur, we will have to change the locations of the film inside, however the props and costumes will still be able to work. The last day is 10/23 where we officially edit all the film together and make sure the commercial is as concise and ready to be turned in.
    For the location of the film the group has decided on the use of the school track, this will play into the metaphor, and the motto that the brand has. This creates humor and a clear understanding on what the commercial is trying to convey to the audience. The costumes and props will all tie into the location of the track, to hopefully succeed in the feelings the actresses that are being filmed will express. This will also give adequate lighting and good sound control for our film. The quality of the different angels will be better when we film the commercial shoots and takes when we film outside. Natural lighting will look better on the product than a top high a consent ration of light. This will make the food stand out over the dark contrast of the surrounding area of the track. This will also make the person who is metaphorically acting as the brand to also stand out.
     The back-up plan for if it rains will be that we move it under an overhang at the school. The script will change to better express what the brands motto is. We will won’t change the costumes that much, instead of track gear we will be wearing school outfits and wearing a back pack. However, we will change the props slightly. The people in the group will act like students instead of being track runners. The people who were planning to run will put out the scene of a tired student bumping into the other who has had a delicious cup of coffee from Dunkin already. However the student who is tired is so tired they drop all of their things and fall asleep. To wake the student the other one will wake them up with the smell of the coffee. This will cut to a scene of the student being more energetic and able to continue walking to their next class. This will express the brands motto wile also adding humor to the commercial.

Research blog: Conventions & Codes

  Commercial and research 

    Today we are starting the commercial for the commercial project. We as a group chose Dunkin’ Donuts for the commercial topic. In my school I see Dunkin’ Donuts being one of the staples here. Everyone comes in with a cup of coffee in one hand and doughnuts in the other. Doing a commercial on this topic will be a fun and very relevant to school life. When I watch the commercials, they are very adamant on showing the coffee through close up shots, of them mixing and matching the different kinds of coffee. The close up shots give a sense of temptation to the people watching. The close up of the food is a way that the commercial can give a tangible feel to an intangible object. This is referring to the shininess of the doughnuts, the heat from the coffee being visually there, the coffee being poured and mixed, this is what gives the intangible commercial a tangible feeling to the audience.
          The ways that I can aid my group in creating a similar feeling to the product we have decided on filming, is the feelings that the food can give to the audience. I can make the props seem over realistic to convey the most from the products we are promoting. With the center of Dunkin’ Donuts being their coffee and their motto, I can use that to make the props seem like the perfect way to start the day. The colors Dunkin uses are their chosen colors pink, orange, brown and white . Each of those colors are always present in the filming of their commercials. With this information we can better choose the color scheme of our commercial. The props should follow that color scheme as well to create a consistent mise en scène with the product.
      The work to edit the commercial should be consistent with the other commercials that they’ve done. In most of them they have voice overs- over a scene with coffee and or doughnuts. The commercials are usually filmed at a high angle over the product that they are selling i.e doughnuts, coffee,etc.  This with the added bright lighting gives off a light and happy vibe to their product. The text they use in their commercial is usually either bold and or bright white to stand out against the pink background. They also do this with their logo that highlights their memorable motto. This is a good way to make sure that their merchandise is promoted in the format that they themselves as a company have decided on ( for example, good way to start the morning).

Introductory

     Hello my name is Emily, I am from, Florida. I go to Fort Lauderdale High School and take lots of different AICE classes. This is to aid in the discovery of what I want my profession to be. I am currently taking Sociology, Marine Science, US history, and Media Studies. Though the classes I'm taking might seem random they all correspond with my hobbies and interests.  I love to garden and draw but my favorite thing to do is read. I read everything and anything, from old books to new. It’s a good way for me to relax and de-stress. 

    My favorite subject in school is science and history. I love learning about what humans have done throughout history. The type of history I like learning is mostly world history and ancient history. Though history and science is my favorite subjects, the profession that I'm thinking of going into is Speech Pathology. I don't like math. As a subject its interesting and useful to know, it just doesn't capture my attention like science or history. My family loves math and my mother even teaches it, but I’ve just never had that connection to it. 

     Even though I don’t watch a lot of reality and or television I loved watching movies when I was younger. I was practically raised by Disney. From the Disney princesses, to Star Wars ,to Marvel, the films ,and short stories I know every line and song. I’m taking AICE media to learn how the films we watch are made, the process, and how I could possibly do the same. I'm hoping to learn the different ways to make a movie and the ways to make the ones I make better. Even though I won’t use this in the profession I want to go into, it’s useful to know. I will still look back on this class every time I watch a good tv show or movie. I think it will be cool to see the behind the scene magic just by watching the film itself.