Audiences and Institutions Essay

Audiences and Institutions Essay

1. Assess the importance of marketing in the media area you have studied.  

The importance of marketing in film is for the promotional factors and the success of the movie in and out of the box office. With the direct connection with their fans through the marketing of the film; they help keep people excited to watch the movie, helps connect to their audience, and tells people when it's going to be released. The millions of dollars that the different production companies -marketing teams- use to help showcase the film, helps in the box office. 

   An example of how marketing efforts for the movie helps in the box office shows through the marketing efforts for Beauty and the Beast. Through the cross promotion of The Bachelor and Beauty and the Beast, the marketing of the movie helped both the movie, and the show. ABC the broadcasting company, is owned by Disney making marketing cheap and beneficial, creating the synergy to help promote both the show and movie. The marketing team also promoted the movie through the use of trailers and sneak peaks. This kept me excited to see the movies and continued to be invested in the movie even after I saw it in theaters. The film made around 1.3 billion (USD) in the box office alone, with around 140$ million (USD) in marketing promotions, showing how marketing helps gain attention for the film.

   Another example of marketing helping the sales in the box office is, Fantastic Beasts:The Crimes Against Grindelwald, exhibition and distribution of the film. The different platforms for spreading the film through the exhibition of the movie and distribution, like purchasing the movie through; Blu-ray, DVD, Digital HD, Netflix, and On Demand to name a few, helped people want to see it in theaters. This also connects to their website that streamline the viewers to other movies they have. The Harry Potter series is connected through the Pottermore website, allowing a marketing platform for future movies as well as the Fantastic Beasts movies. This reaches their audience through a personal way making the films popular. I have a Pottermore account and the different ways they channel their merchandise and movies on the site help influence the people to go out and experience the world of Harry Potter in the movie theaters. The high amount of marketing shows in sales with this film alone making 653.7 million (USD) at the box office while only needing 150$ million (USD) for marketing promotions. 

    The movie Jurassic world is a good example of the marketing team promoting the movie in a way that showcases a special part of the movie, while also closing the gap between the trailers of the movie, and the release date. This was so the fans of this movie will wait and will be happy to go to the theaters to watch the movie. The easter egg hunt on their website was the way they promoted their new movie with a creative twist that the big age demographic would like, including my sister who was eight and father being fifty at the time. The age demographic for this movie was thirty-nine percent under twenty five and sixty percent was over, this big fan base needed to have things to do in between the release date and the time they announced the release date. 

  Connecting to people through websites and shows the age demographic might be watching are how the marketing of the movie is important for the overall success of the movie. However, even with the marketing of the film, if the film itself isn't produced in a way the age demographic like the success of the film is null and void. The movie Cats age demographic was for kids and adults but mainly the people watching musicals. Universal spent a lot of money on the movie Cats ninety-five to around 100 million alone to market their film, through interviews, trailers, and countless ads on the movie, and still couldn't save its incredible loss. Even with the showing in the theaters twice the movie is looking at several million dollars in losses. In my view of the movie from someone who enjoys musicals, I was very shocked to hear that they were turning this musical into a live action movie when there were so many better ones out there. This musical turned into a movie with extreme editing on the faces, and bodies of the characters, leaving me not wanting to watch even the ads due to how creepy it looked.The marketing of the incredible cast with Taylor Swift, James Corden, Jason Derulo, and the other amazingly famous people couldn't even save the movie. 

  The importance of marketing in the film is one of the most important parts of releasing a film to the people of the world. However, if the film you've directed isn't produced to the standards the age demographic like the film Cats the movie will suffer. Through the production, distribution, and exhibition phases of the film the companies (marketing teams) form a way to help keep interest in its demographic. Like the promotion in another show, easter eggs, and the different sites that the marketing teams make, to interact with the fans, help build that basis for the fanbase to watch the movie in theaters, and keep the money coming in from the box office.